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A BETTER RICHMOND IS POSSIBLE
through my 10-point plan for Richmond:

1. Clean and Effective Governance
2. Strong Economic Development with Social Equity
3. Prevention of Violence and Crime
4. Better Education Services
5. Better Environment
6. Better City for Families and Children
7. Human Rights for All, Including Immigrants and the Homeless
8. Affordable Housing
9. Better City Planning
10. Arts, Culture and Global Connections

1. Clean and Effective Governance

Democracy must extend beyond elections—ultimately culminating in individual empowerment and full citizen participation in decisions that affect our lives. Richmond residents deserve a government that is accountable, effective, transparent, and free of patronage and favoritism. The prevailing short-term thinking and insider politics that have diminished people’s esteem for City government must come to an end. I will restore ethics, integrity, accountability, and responsiveness to the office of Mayor, and engage Richmond residents more directly in decision-making about the future of our City.

As mayor, I will:
Clean up the election process by promoting measures that impose limits on spending
and contributions, increasing public financing of elections, enforcing “Sunshine Laws” to
monitor election misconduct, and by implementing instant runoff voting.
Restore ethics and integrity at City Hall by discouraging patronage, creating an Ethics
Commission and an Elections Department, and building bridges with City departments.
Demand fiscal responsibility during both good and bad economic times and reduce the
size of government by eliminating waste.
Monitor the Public Records Act implementation making sure our new public records
policies are being conscientiously followed and full access to public records is occurring
within reasonable time frames.
Preserve the neighborhood voice in government by supporting district elections,
empowering neighborhoods, pushing for minority representation, and promoting regional
changes that allow non-citizens with children to have a say in School Board elections.
Rebuild an independent and effective Richmond Police Commission free of
institutional biases and appointments that undermine the confidence of the public in the
community police oversight process.
Lead by example the democratic process in the Richmond City Council and related
meetings by eliminating bias and favoritism in the chairing of meetings, and implementing
fairness in all rules and procedures. I will respect the right of each councilmember to speak
by setting up an automatic system by which each councilmember will be granted the floor
by order of request and as the result of a “request to speak button”. I will facilitate the
meetings with true democratic spirit and respect for the public.

2. Strong Economic Development with Social Equity

Historically, the industrial base of Richmond’s economy has been petrochemical and petrochemical related. Although a certain level of economic diversity currently exists, I believe we need to further broaden the base of our economy. We also need to demand responsibility and fair share of taxes from existing industry. This is paramount to build the Richmond of the future. Very few Richmond residents are employed in local petrochemical companies. I am committed to actions that will aid small businesses, spur employment, diversify the economy, and foster new technological innovations.

As mayor, I will:
Diversify the economy by shifting from reliance on a few industries to many industries,
protecting light industrial zones and expanding neighborhood-based planning.
Increase the general fund by eliminating all tax perks (like the utility users tax cap) and
collecting all outstanding revenue due to the city fund.
Support small businesses and balanced neighborhood economies. Rather than let
chain stores overrun our neighborhoods, I will support the creation of a municipal bank and
work with present local banks to offer low-interest loans to small businesses.
Create a Small Business Commission to help small business owners, many of whom
are women, be successful in Richmond
Generate good paying jobs by developing Richmond’s “human infrastructure,” and
creating apprenticeship and job training programs that feed directly into existing public
jobs. Create job opportunities that give our youth not only a paycheck, but a chance for a
meaningful experience in shaping a Better Richmond.
Grow green industries by expanding cost-effective energy conservation programs,
promoting solar-energy programs, and requiring the inclusion of local employment
opportunities in major environmental clean-up and redevelopment projects.
Support community groups, like Solar Richmond, dedicated to the promotion of
alternative energy throughout the City.
Expand the development of downtown Richmond, Macdonald Ave., 23rd Street, and
San Pablo Ave.
Put the arts to work by helping non-profit arts organizations stay solvent, increasing the
art components in public works projects, and supporting a cultural and entertainment
district featuring the diversity of Richmond‘s rainbow of cultures and traditions. The
district will attract bookstores, music stores, community theaters, as well as coffeehouse
and cafes, which will not only raise revenue, but will foster cultural growth and provide
gathering places for our residents, young and old.

3. Prevention of Violence and Crime

The roots of Richmond’s violence run deep. Richmond’s chronic street violence is largely drug- and/or gang-related. This is not the only type of violence that exists in Richmond, but the price in young lives is unbearable and must no longer be tolerated. Richmond must start building the way out of the cycle. Yes, the availability of drugs to be traded and the use of guns to deal with conflict are key causal factors. Yet even deeper roots lie in our decimated educational system and a lack of jobs, leading to an ongoing vicious cycle of deprivation, desperation and anger, and erupting too often in senseless acts of violence on our streets.

As mayor, I will:
Recognize the institutional causes of violence, the hopelessness, the despair and
the lack of skills, including social skills, needed to earn a living and to deal with the ensuing
frustrations. I will understand and address the deep roots of Richmond’s violence. I will
promote locally the creation of a peaceful and just society, based on fairness, respect and
understanding.
Acknowledge, adhere and promote the principles of Community Policing (CP),
adopted intheory by the City but hardly implemented at all. I will encourage and support the
Chief of Police in concrete implementation of policies that reflect these principles. I will
reinvigorate the citizens committee which promoted the adoption of these principles by the
City and will raise their status to a CP Commission.
Cut Richmond’s street violence in half by 2010. The average number of street homicides
and violent crime will be reduced by half by the year 2010.
Create the Richmond Youth Corps (RYC). Up to 1,000 youth (<21), residing in the areas
of the city with the highest incidence of street violence, will be able to work up to 10 hours
a week and throughout the year in many areas of community need under the leadership of
mentors from these Richmond neighborhoods. This program will be funded by revenue
originating from the elimination of the unfair Utility Users Tax cap (Chevron), as well as
other sources. The youth and their mentors will be hired and paid as union public works
employees.
Reduce local high school drop-out rate by 50% by year 2010: High School enrollment
will be required for participation in the Richmond Youth Corps. Parents and neighbors will be
encouraged and supported to converge into groups supporting high school completion
and graduation.
Create the Richmond Goes to College Program to double by year 2010 the number of
Richmond residents graduating from local high schools who enter college.
Create a Richmond Mentoring Center for young parolees who were Richmond residents
at the time of their incarceration. If we want people who served their time to be responsible
residents, there needs to be a time and place for transition as well as guidance, social
orientation, and life skills training for concrete job opportunities.
Coordinate existing resources and identify new resources from federal, state, local,
and regional. We need to maximize funding streams.
Promote solutions that address long-term recidivism: Promote support groups, mental
health counseling services, education opportunities and supportive housing.
Regionalize the solution because there is strength in numbers. We cannot solve street
violence without a comprehensive regional plan that is inclusive of all East Bay
municipalities, cities, and counties.

4. Better Education

The City of Richmond must intervene to save Richmond‘s children from inadequate and insufficient learning opportunities. Even though it is the responsibility of the WCCUSD to see that appropriate school services are provided, the reality is that generation after generation of our children are short-changed in their education. I am committed to the youth of Richmond and will ensure they receive learning support opportunities to compensate the shortcomings of our public schools.

As mayor, I will:
Increase funding for the Richmond Public Library by prioritizing education in the city
budget and aggressively lobbying the state government on issues of education funding.
Reopen full time the West Side and the Bay View library branches.
Build two additional library branches in the neighborhoods most impacted by violence.
Improve the quality of education by supporting community based after-school programs in
each City neighborhood to strengthen the academic learning from the schools and include
areas not covered by the school programs such as life skills promotion.
Make good management of the WCCUSD a priority by pushing district officials to adopt
sunshine laws, ensuring there are clear lines of accountability, and strengthening the role
of the City's liaison to the school district.
Bring new voices to the table by supporting the idea that non-citizens with children should
be able to vote in school board elections, advocating for a Student Advisory Commission,
invigorating the City's Youth Commission, and promoting better ties between school site
Councils and the City Neighborhood Councils.
Find ways to allow for alternative assessment models for evaluating academic success
rather than requiring the High School exit exam to be the sole measure of achievement
and readiness.
Recognize the centrality of art in a well-rounded education by supporting the Richmond
Art Center and the East Bay Center for Performing Arts, helping them to ensure high rates
of low income and minority representation. I will encourage funding partners, both private
and public, as well as artists and arts organizations to play a more active role in allocating
resources to our public schools.
Support students in non-traditional ways encouraging individual creativity and uniqueness.

5. Better Environment

I will work to make Richmond a more sustainable city, by championing green energy and business practices to protect our scarce natural resources from further degradation by pollution and overuse, and make the city a healthy place for all of its residents. The formula for a better environment in Richmond is relatively simple: Do not build on toxic sites, mandate appropriate clean-ups under rigorous supervision; preserve the remaining open spaces; enforce the pollution control regulations both on industry and residents; promote and expand Richmond’s urban forest, parks and gardens; and promote environmental awareness in all residents.

As mayor, I will:
Convert city vehicles to cleaner fuels or electric power, which reduce noise and air
pollution and lower operating costs.
Promote the city’s participation in Community Choice Aggregation (CCA) (AB117),
and encourage residents and businesses to join. CCA will result in Richmond residents,
business and government having more local control, lower energy rates and more
renewable and alternative energy sources.
Promote the generation of electricity cleanly and efficiently through solar and tidal power,
and significantly expand energy conservation programs.
Restore and expand urban parks, plazas, and open space, convert unused city land to
parks and open space, protect and restore natural areas, and expand access to the
shoreline.
Make Richmond a model city for sustainable development by promoting a Sustainability
Plan and the implementation of green designs in City buildings.
Promote the emergence of a truly community-planned Richmond Greenway.
Protect the natural and use values of our water system by making use of recycled water,
opposing expansion of the system to support suburban sprawl in the hills, promote water
conservation, and manage watershed lands with sustainability.
Protect the surrounding bay and waterfront by preventing the loss of the remaining open
space and marshlands; protecting the waterfront from redevelopment; reducing sewage
spills; and reducing urban runoff.
Fix Richmond’s failing sewer system to stop the high rate of raw sewage flowing into the
San Francisco Bay.
Promote the safe removal of toxins from our environment.
Reduce noise pollution by implementing quiet zones and enforcing City ordinances.
Institute significant Shelter in Place fines to be charged to the industry responsible for
the alert.
Create a Richmond Environmental Commission.
Establish an Environmental Justice Policy.
Support smart growth, infill housing and neighborhood character preservation.
Keep Richmond's hills open, accessible and public.
Keep Richmond's shorelines open, accessible, clean and public.

6. Better City For Families and Children

The diversity of Richmond families, from single parents and couples to multi-generational families living under the same roof, must be supported by City Hall. I will champion change that allows a more sustainable city with a stronger economy, a healthier environment, and a better future for all of Richmond's families. Richmond must also become a more child-friendly City, by making sure that all of our City agencies and policies address the needs of children, and that the city programs complement school district programs for the benefit of our kids. The future prosperity of our City lies in our City's future leaders. By investing in their safety, education, health, and environment, we improve the prospects for a better Richmond for all of our residents.

As mayor, I will:
Address poverty of families by promoting an increased minimum wage in Richmond of
$8.75 per hour. Studies have shown that 30% of the children living in the United States live
in poverty.
Advocate for the strictest environmental controls for the local refinery and related
industry. The health impacts from the refinery operations disproportionately affects families
and children in the northwest sector of the City.
Create family-friendly neighborhoods by supporting a West Contra Costa Unified
School District small school policy, assisting small businesses, reducing traffic speeds,
and making public venues and activities affordable for families.
Support non-traditional families by advocating for full domestic partnership rights for
same-sex couples, including health benefits, bereavement leave, right to survivorship,
family sick leave, child custody, and adoption.
Support families with special needs children by ensuring that the City continues to help
with maintaining the programs of the Disabled People’s Recreation Center (DPRC),
NIAD Art Center, and other programs assuring well-rounded opportunities for our
disabled population.
Increase child-care options by offering City contractors bonus points or tax credits if they
offer onsite child care and by supporting residential child care facilities.
Promote a holistic education system by expanding after-school and before-school
programs, providing fun and educational summer programs, expanding the bookmobile
program, and promoting the idea that non-citizens have the right to vote in school board
elections.
Provide health care for all children by supporting universal health coverage for children,
opening youth health clinics in schools, and supporting public and private health clinics in
our City.
Supply families with adequate and affordable housing by preserving and increasing
the stock of family-oriented affordable housing units and ensuring that new housing
construction includes a variety of floor plans.

7. Human Rights for all, including Immigrants & the Homeless

Richmond's immigrant population is a vital part of our community. The diversity of our City is what makes Richmond culturally rich. To maintain that diversity, we need to ensure protection of immigrant rights and improve their access to services. Immigrants should not be afraid to use City services that are meant to support them. As mayor, I will support legislation that levels the playing field, while strenuously opposing policies that scapegoat immigrant communities. Regarding homelessness, the existing system of criminalization of the homeless and reactive service provision has failed. Changing the system will take courage and the resolve to do what works, not what is politically expedient.

As mayor, I will:
Create a Richmond Human Rights Commission with members representing the many
and diverse communities of Richmond.
End the criminalization of the Richmond homeless, abolishing the anti-homeless
ordinance (Richmond Municipal Code 11.96). No homeless person shall be fined or
incarcerated for sleeping in public if no reasonable alternative is offered to the homeless
person.
Recognize the institutional causes of homelessness, its history, and how we got to
where we are today. Using rhetoric and criminalizing poverty obscure the issue and do nothing
to solve the problem.
Rework the system to be truly accountable. The homeless service delivery system must
track individuals through a seamless continuum, with the ultimate goal of transitioning
homeless people to appropriate and permanent housing so they can reconnect with their
communities.
Coordinate existing resources and identify new resources from federal, state, local,
and regional sources. The Richmond General Fund is not a panacea. We need to maximize
funding streams.
Regionalize the solution because there is strength in numbers. We cannot solve
homelessness without a comprehensive regional plan that is inclusive of all Bay Area
municipalities, cities, and counties.
Create solutions that address long-term exit strategies for homelessness. We must
commit to those who are most vulnerable in our community. We must invest in supportive
housing, treatment on demand, and mental health services.
Create an “Equal Access” Ordinance to ensure that all Richmond residents have access
to City services regardless of language spoken.
Support legislation that allows driver licenses for all safe drivers.
Eliminate the unconstitutional anti-day laborers section of the Richmond Municipal
Code 14.72.
Create and fund a Richmond Day Labor Program.
Promote the acceptance of matricula consular ID cards for immigrant workers.
Support passage of a “Privacy Initiative Ordinance” so that immigrants and others are
not afraid to access City services.
Protect the privacy of Richmond residents and identify legal ways to block local
enforcement of the U.S. Patriot Act.
Oppose the implementation of the federal Clear Act and ensure no collaboration between
local police and federal immigration enforcement.
Support national legalization efforts for immigrants.
Build subsidized housing for all immigrants.
Oppose the anti-immigration bill, HR 4437, and any other anti-immigration legislation.

8. Affordable Housing

Over half (51%) of Richmond residents are renters, a group that is often at the mercy of unfair eviction practices. I am committed to making Richmond a place where the rights of good tenants and of good landlords are protected. I am also committed to expanding homeownership opportunities to people of all incomes. A balanced housing strategy for Richmond includes protecting existing affordable housing, making additional permanently affordable housing available, and increasing the overall housing supply. The City must adopt smart policies that allow the private market, the nonprofit sector, and government to work together to keep the city affordable.

As mayor, I will:
Implement strong “Just Cause Eviction” and “Fair Rent” protections to allow tenants
to stay in affordable homes.
Preserve the City's affordable housing by preventing the demolition of sound housing
and by making low-interest financing available to maintain and upgrade housing.
Increase affordable homeownership opportunities through limited-equity
homeownership, community land trusts, first-time homebuyer assistance, and other
innovative programs.
Address the growing disparity between household income and housing costs.
Expand affordable rental housing by providing additional funding for the construction,
purchase, and rehabilitation of nonprofit, permanently affordable rental housing.
Encourage more mixed income housing within residential developments, putting more
emphasis on actual building of affordable units and less allowance of “in lieu” fees coming
from developers.

9. Better City Planning

Richmond needs a Planning Department that plans in the public interest. As mayor, I will lead comprehensive reform of how we plan for the city's future, creating a Planning Department with the leadership to develop a unified and integrated people’s vision for the Richmond we want. I will strengthen the role of local communities and neighborhoods in the planning process, and ensure that new development contributes to a better, more equitable city for all residents of Richmond.

As mayor, I will:
Transform the culture of planning by taking the special interests out of the Planning
and Redevelopment Departments, putting an end to irresponsible re-zoning amendments
and leading the effort to create a responsible, community-based strategy to manage
Richmond's growth.
Do comprehensive planning by promoting the transfer of more decision-making capacity
to the neighborhoods, demanding more interagency collaboration on streetscape, open
space and community facility improvements, and creating new revenue sources to fund a
range of public benefits.
Ensure experience and diversity in the planning process by creating a third-party rating
system to certify that Planning Commissioners have the experience and objectivity
needed to make informed planning decisions, and creating benchmarks for diverse
citizen involvement in all planning processes.
Improve the quality of new development by creating an independent design review unit
in the Planning Department, accountable directly to the public, to improve the overall
design and quality of large projects.
Monitor the General Plan Update process so that the City addresses the needs of all of
Richmond, recognizing that Richmond’s destiny should be defined by Richmond’s residents.
Include an Environmental Justice element within the General Plan.
Improve Preservation Planning by including a preservation element in the City's General
Plan, and increasing the number of land-marked buildings and historic districts.
Monitor the City’s new plan review process, making sure it is operating without
bureaucratic stalls.
Monitor the new inspection program, ensuring the old self-inspection process (that allowed
Chevron to self-inspect, self-permit, and self-certify its projects) is revamped completely
and the new process operating smoothly.

10. The Arts, Culture and Global Connections

Richmond has many cultural expressions and a vibrant art community. The arts, often overlooked and marginalized, not only contribute to the cultural character of our City, as a venue for individual and collective reflection and healing, but also can act as a revenue-producing sector. I will foster partnerships between individual artists and groups of artists, local small business and not-for-profit organizations, and our local public TV station KCRT. These partnerships could result in expanding venues for Richmond’s artists.

As mayor, I will:
Put the arts to work by increasing arts funding, helping arts organizations acquire
affordable space, and increasing the inclusion of arts components in public works projects.
Support City funding for the Richmond Art Center and the East Bay Center for the
Performing Arts, assuring these great art facilities can continue to survive, flourish, and
bring cultural enrichment to Richmond.
Recognize the centrality of art in a well-rounded education by supporting a regional
blueprint for arts education, encouraging funding partners as well as artists and arts
organizations to play a more active role in allocating resources to our public schools,
and initiating a Visiting Artist program.
Ensure a diverse arts community by supporting the Arts and Culture Commission,
promoting both demographic and geographic diversity on the commission and through
the commission’s work. I will support the commission’s ongoing efforts to help the City shift
away from a culture of violence toward a community development culture.
Impact accessibility of the arts by promoting single-screen neighborhood movie theaters
and by encouraging existent and new community playhouses and art studios.
Support a Rainbow Cultural and Entertainment District in our downtown featuring the
diversity of Richmond‘s cultures and traditions.
Maintain and expand the sister city relationships that currently exist and promote new
ones, particularly connecting local Richmond residents with their communities of origin.


I want to acknowledge the platform of “Matt Gonzalez for Mayor 2003” for providing a model and inspiration for my 10-point plan.

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Gayle for Mayor of Richmond in 2006

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Telephone:
(510) 620-6503 FAX: (510) 412-2070
Mail: P.O. Box 5284,
Richmond, CA 94805